15 Best Pretzel Brands for All Your Snacking Needs in 2025
Nowadays, pretzel brands are anything but ordinary; from the classic salted twists to chocolate-coated creations, they’ve come a long way from their humble beginnings.
According to Pennsylvania State University, pretzels may date as far back as 610 CE, when Italian monks shaped leftover dough into that signature loop to resemble arms folded in prayer. These freshly baked treats were then rewarded to children who memorized their bible verses.
These days, the popular snack has become a go-to for everything from game day platters to road trip snacks and lunchbox treats. But with so many options vying for your attention, how do you pick the exact snack you’re craving?
Whether you’re a die-hard fan of the traditional brands or you’re thinking of trying something more exciting, this list will walk you through the boldest and best pretzel brands out there.
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The 15 Best Brands of Pretzels to Snack On
1. Unique Snacks
Among today’s most innovative organic pretzel brands is Unique Snacks, which uses sprouted wheat flour to make sprouted split pretzels that are gentle on the gut and rich in nutrients. This century-old family recipe marries artisanal traditions with modern wellness and the result is a crunchy treat that is both hearty and light.
One of the standout features of pretzel brands like Unique Snacks is a commitment to clean and simple ingredients. The sprouted pretzels are made only from organic sprouted whole wheat flour, organic extra virgin olive oil, sea salt, baking soda and organic yeast, so you can enjoy this simple snack knowing it’s just as good for you as it tastes.
Unique Snacks proves that pretzel brands can confidently be non-GMO, cholesterol-free, lactose-free, trans-fat-free and OU Kosher certified while still being delicious. The only drawback for Unique Snacks is the price, but the nutritional payoff might just be worth the splurge.
2. Stellar Snacks
If you’re looking for pretzel brands that don’t shy away from creative packaging and fun flavors, it’s time to give Stellar Snacks a go. Bringing a hometown touch from Carson City, Nevada, Stellar Snacks hand-twists and bakes their pretzel bites daily from scratch.
This brand commissions emerging artists to turn each bag into a canvas of colors and the new school range of flavors covers everything from Maui Monk’s tropical sweetness to Bold and Herby’s garden-fresh tang. If you want to serve up something different at your next event, these unique flavor profiles make these pretzels a great snack to leave out for guests who graze.
While most pretzel brands chase mass production, Stellar Snacks focuses on labor-of-love craftsmanship and vegan-friendly indulgence. They’re one of the best pretzels to pick if you want your snack time to be made with care, though this boutique approach can also mean limited distribution and a slightly higher price per ounce.
Despite this, few pretzel brands prioritize vegan ethics and supporting local artists like Stellar Snacks do, making them a standout choice when you want something a little more exciting than plain sea salt pretzels.
3. Brad’s Organic
As another option among the leading organic pretzel brands, Brad’s Organic combines the tangy depth of sourdough with a satisfyingly thick and crunchy pretzel texture. These pretzels are made from organic, unbleached wheat flour and all ingredients are chosen for flavor and purity.
This family-run company has spent over 30 years filling a market void and these premium artisanal snacks, offered at prices that won’t break the bank, justify their spot on this list of the best pretzel brands. They appeal to organic fanatics who want nothing short of great flavor and integrity from their snacks. Plus, the crunch these pretzels have sets them apart from more mainstream brands that rely on cheaper and lower-quality pretzel ingredients.
Fun fact: While Brad’s Organic remains a fan favorite pretzel brand for organic pretzels, the company still experiments with market trends to expand beyond pretzel products into over 200 other items, so you can rely on them for all your snacking needs.
4. Quinn
Looking for a gluten-free pretzel brand with unwavering ingredient transparency? Then look no further than Quinn for all your snacking and party food needs!
Since its creation in 2010, Quinn has made it their mission to reinvent gluten-free snacking and the brand’s most popular offering — gluten-free peanut butter-filled pretzel nuggets — are one of the best pretzels to grab if you want a delicious snack with no added nasties.
Each product’s ingredients can be traced back to their origin via Quinn’s website, so you know exactly where your flour and oil come from, which is a rarity in the snack aisle nowadays. Transparent in every sense, Quinn stands apart from many other pretzel brands by catering to people and the planet.
The whole line of snacks is gluten-free (with most products also being dairy-free), and the brand’s ethos is that progress matters more than perfection. Other products include maple and almond butter-filled pretzel nuggets, pizza-flavored pretzel nuggets and whole grain sea salt pretzels.
The pros are abundant: Quinn has allergy-free recipes, traceable ingredients and a reputation for ridiculously delicious flavor. The cons are simply that this care comes at a premium cost, so without the dietary restrictions, some snackers may find it hard to justify the price of products from pretzel brands like Quinn.
5. Happy Herbert’s
Want hand-crafted snacks that also come with the title of being some of the best hard pretzels money can buy? If so, Happy Herbert’s is one of the most popular pretzel brands to turn to.
Each batch is twisted one by one and made in a 60-year-old stone hearth oven in Pennsylvania’s Amish country. The brand’s Penn Dutch Pretzels come in a few varieties — regular, reduced sodium, extra dark and whole wheat with sesame seeds — giving lots of choice.
For something a little different, try Happy Herbert’s Organic Spelt Mini Pretzels, made with ancient grain spelt. Cultivated since 5,000 BCE, this product offers more protein and a nuttier flavor than pretzels made using more modern methods and ingredients.
While many pretzel brands pursue speed and efficiency, Happy Herbert’s leans more into heritage, which appeals to snackers who value artisanal integrity. Some varieties can be a little on the dense side, but if that’s your thing when it comes to choosing pretzel brands, you’re sure to love how crunchy and rich these pretzels are.
6. Shiloh Farms
Certified organic by Oregon Tilth and kosher by Circle U, Shiloh Farms has nailed down simplicity as one of the most-trusted pretzel brands on the shelves of mainstream grocery stores. This brand goes beyond pretzels, stocking almost every pantry staple you could ever need — from wheat bran and potato flakes to barley grits and quick oats. And, the bite-sized pretzel loops are one of the brand’s standout products.
Made from organic unbleached wheat flour and organic oat bran, these pretzels are one of the best healthy snacks to add to your movie night snack platters, desk drawer or kids’ lunchboxes. While oat bran isn’t a typical ingredient in most pretzels, the inclusion of oat bran here lends to a hearty, slightly nutty flavor and a boost of fiber that sets them apart from typical snack mixes. The unbleached wheat flour also means there are no chemical bleaching agents in your snack.
Shiloh Farms appeals to those who prioritize tradition, authenticity and whole-food ingredients. All you’ll find in these pretzels is a hearty taste profile and a clean ingredient list with no artificial anything.
7. Real Food From The Ground Up
Wanting to try one of the most inventive pretzel brands currently on the market? We’ve got you! Real Food From The Ground Up does things a little differently and the brand’s pretzels are actually made from cauliflower. These pretzel twists are also Non-GMO Project Verified, certified gluten-free, vegan and kosher.
Made from a blend of cassava, cauliflower and potato starch, plus other vegetables like spinach, broccoli and carrots, these unique pretzel twists have a satisfying crunch and vegetable-forward flavor that isn’t overpowering.
While some traditionalists may miss the classic taste of pretzels, if you’re after something new and healthy to add to your snack routine, Real Food From The Ground Up is one of the more unique pretzel brands to try.
Just like most pretzel brands, you can grab this humble snack as both pretzel sticks and pretzel twists — the twists have a classic salty flavor, while the sticks are more plain, which makes them ideal for dipping into flavor-packed dips like pestos, hummus and even melted chocolate.
8. SunRidge Farms
As one of the pioneering pretzel brands in the organic snack world, SunRidge Farms brings over 35 years of family-owned commitment to its snack products. The Organic Mini Twist Pretzels offered by the brand shine as a simple yet satisfying snack. Plus, the short ingredients list makes them a great choice if you like to know what goes into everything on your snack plate.
Whether you’re packing a lunchbox, making a game day platter or topping off a savory-sweet yogurt bowl, SunRidge Farms stands out among pretzel brands for its combination of affordability, environmental sensibility and nutrient-packed simplicity.
In terms of taste and texture, these pretzels are crunchy without an overpowering saltiness and they’re great mixed in with the nuts, seeds and trail mixes SunRidge Farms sells for a customizable and craveable treat on the go. These pretzels are certified organic and Non-GMO Project Verified, which is a promise SunRidge Farms keeps across all its products.
Not into standard salted pretzels? No problem! SunRidge also sells yogurt-coated pretzels, pretzel nuggets filled with peanut butter and more, meaning this pretzel brand offers something for every taste preference and craving.
9. Snyder’s of Hanover
Shopping for the best salty pretzels? Then turn to Snyder’s of Hanover. Fewer pretzel brands carry the legacy and heritage of Snyder’s of Hanover, a family-run business that has been operating since 1909.
From traditional pretzels and flavored pretzel pieces to seasonal sweet pretzels and gluten-free pretzels, all your wildest pretzel dreams can come true with this line of snacks. The ingredient lists aren’t quite as show-stoppingly simple and healthy as the organic options on this list of the greatest pretzel brands, especially with the inclusion of sugars and added oils. Yet, this famous pretzel brand sets the bar high for snacks that are low-fat and Non-GMO Project Verified while still tasting great.
With every shape of pretzel you could ever imagine, from pretzel sticks and rounds to braided twists, the consistency and dependable flavor are major pros for Snyder’s of Hanover. This famous pretzel brand is notably a top choice for those craving nostalgic flavors and a reliable crunch.
10. 365 by Whole Foods Market
If you’re in a rush and you need to grab the best salty pretzels you can find and get on your way, 365 by Whole Foods Market is a surprisingly delicious underdog in the rankings of the greatest pretzel brands. By offering a budget-friendly organic snack without the premium price tag, these may not be the best pretzels you’ll ever taste, but they’ll certainly meet the criteria for your next snack platter or lunchbox treat.
365’s Organic Mini Pretzel Twists are made from organic wheat flour, salt, oil and barley flour. The result is a classic golden crunch with just 110 calories per serving and zero fat. As the Whole Foods Market’s in-house brand, 365 products aim to combine quality ingredients with wallet-friendly pricing and reliable availability across all Whole Foods Market stores.
Much like other affordable pretzel brands, the light and airy texture of these pretzels may not appeal to everyone and their minimal seasoning makes them taste a little on the plain side. But on the other hand, their organic certification and simple flavor make them great healthy snacks for kids and adults alike. Plus, you can customize them yourself by dipping them in chocolate and decorating with sprinkles or shaking them up with your favorite savory seasoning.
11. Utz
If you’re on a road trip and you want a classic bag of pretzels, Utz is a great pick. Offering some of the best gas station snacks you can grab in a hurry, the brand’s pretzels offer a bold flavor and an irresistible crunch. A notably popular Utz product is the sourdough pretzels.
Nowadays, it’s pretty common to see pretzel brands using sourdough as a primary ingredient and Utz is no stranger to this. The slow fermentation and precise baking give the pretzels a tangy and rich taste alongside a hearty crunch. Plus, the 16-ounce bags give you more than enough pretzels for sharing around.
Other great choices include pumpernickel pretzel sticks and honey wheat pretzels. Overall, Utz has solidified its reputation among the best pretzel brands by pairing small-town craftsmanship with the scale of a publicly traded company without straying from authentic flavors and textures.
12. Snack Factory
Want something a little different from your average pretzels? Snack Factory has been selling pretzel crisps and pretzel bites for some time now and has recently introduced the unique popcorn-pretzel hybrid called Pop’ums.
When opting to get pretzels from Snack Factory, you’ll get to choose from a range of delicious flavors, from drizzled chocolate pretzel crisps to spicy ranch pretzel bites and white cheddar Pop’ums.
Plus, these little golden goodies come in resealable bags, so you don’t have to decant into Tupperware, rummage around in your drawers for a bag clip or sacrifice future crunch by leaving the bag unsealed. On the flip side, those expecting a traditional pretzel might be a little surprised by the textures of the pretzel products offered by Snack Factory.
13. Dot’s
Few pretzel brands deliver the same head-turning flavor punch as Dot’s Seasoned Pretzel Twists. Originally created in Dot’s own kitchen in Velva, North Dakota, these twists are dusted with a sweet-savory seasoning that comes in the flavors Parmesan garlic, cinnamon sugar, barbecue, honey mustard, ‘Southwest’ and, of course, classic Original Homestyle with just a sprinkling of salt.
With the Original Homestyle flavor being cholesterol-free, trans-fat-free, saturated-fat-free and added-sugar-free, Dot’s stands out among pretzel brands for versatility across different diets.
However, it’s important to note that many of the products still contain added oils, artificial flavors and corn syrup. While they’re not the healthiest option on this list of pretzel brands, pretzels certainly don’t have to be if you enjoy them in moderation as part of a balanced diet.
14. Knotty Pretzels
If you’re searching for the best hard pretzel brands that offer plenty of flavors to choose from, give Knotty Pretzels a go. By merging artisanal snack making with craft beer culture, the two founders started with their now-best-selling flavor, “Mom Mom’s Original Savory Italian,” and went from there. The brand now has bakeries across three states and plenty of partnerships with local craft breweries.
Craft beer lovers and connoisseurs of pretzel brands alike will love these pretzels for their salty and savory flavors and the upfront garlic and onion notes are balanced beautifully with a clean and buttery crunch. Also available in the flavors honey mustard, chile lime, hot wings, smoky cheddar bacon and ranch, Knotty Pretzels are perfect for snacking on solo or enjoying with a crisp stout, lager, IPA — you name it.
While the flavor-forward approach may overshadow simpler dipping pretzels, anyone craving a snack that stands on its own will find Knotty Pretzels irresistible, especially when paired with a cold pint.
15. Rold Gold
Another pick that comes with the title of being a somewhat famous pretzel brand is Rold Gold. Perfectly baked and built for dunking, these little pretzel twists are a snack that pairs effortlessly with spreads like peanut butter or hummus.
While the ingredients list leaves a lot to be desired — with things like enriched flour, corn oil and corn syrup — they’re still a great addition to your diet when enjoyed in small portions and paired with fresh veggies. They’re sturdy enough to scoop yet light enough to make up a hearty portion, and they have less seasoning than most mainstream pretzel brands, so they won’t compete with your favorite dip.
Overall, Rold Gold is a pretzel brand that provides a reliable taste, approachable ingredients and a uniform crunch that makes snack time utterly satisfying.
What Is the Best Brand of Pretzels?
When it comes to ranking pretzel brands, a few names consistently rise to the top across different categories. For the healthiest option, Unique Snacks reigns supreme for its clean ingredients, additional nutrients from sprouted wheat flour, organic certification and focus on great flavor. Real Food From the Ground Up’s offering of cauliflower pretzels with other added vegetables is another unique and delicious healthier pretzel pick.
If you crave a sweet treat, it’s worth trying pretzels from Dot’s and Snyder’s of Hanover, which both deliver indulgent twists without sacrificing that satisfying snap. For those who demand a classic salty bite, Shiloh Farms and Happy Herbert’s offer time-honored recipes you can’t go wrong with.
Meanwhile, gluten-free fans praise Quinn for transparent sourcing and allergy-friendly formulations. If you want something a little more exciting, Stellar Snacks’ eye-catching packaging and inventive flavors are worth the splurge.
Above all else, the right pretzel brand for you is going to be one that fits into your budget, tastes great and brings a smile to your face when you grab the bag from the cupboard. Across all these pretzel brands, you’re sure to find a contender that ticks your boxes — be it crunchy, sweet, savory, healthy or simply wholesome.
From ancient grains to budget-friendly grocery-store lines, pretzel brands continue to innovate and you’re sure to find a brand that suits you, no matter your dietary preferences. Whether you’re chasing fiber-rich oat bran twists, tangy sourdough snaps or plant-forward cauliflower bites, the snack world has never been more deliciously diverse.
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