Food Trends

Yes, There Is a Fiber One Shortage - Here’s What You Need to Know

Last Updated on September 15, 2023 | 5 Comments
Fiber One shortage

Just when you finally found a breakfast cereal that not only tastes delicious but also gets you your RDI of fiber, there’s a Fiber One shortage. It just figures. 

So why is there a shortage of Fiber One Original cereal? Was Fiber One cereal discontinued? What does the manufacturer have to say about it? Here’s everything you need to know about the current Fiber One shortage and what you can use to tide you over until it’s resolved.

 

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Why Is There a Fiber One Shortage? 

So why is there a gaping hole on the supermarket shelf where your Fiber One usually sits? Here’s the direct quote from the manufacturer, General Mills. 

“Currently, Fiber One cereals are experiencing supply issues. We are very sorry for any inconvenience this may have caused. We expect the stock to return to normal in October 2023.”

senior lady supermarket clerk reading cereal box
via Canva

When Will Fiber One Be Back in Stores?  

General Mills is hoping to get your fiber fix back on the shelf by late October of this year. That means you’re probably going to run out before you can restock, which means you're going to need some alternatives.

The Fiber One shortage is anticipated to end in late October.
via Canva

Fiber One Cereal Alternatives

Because of the Fiber One shortage, you’ll need to explore alternatives until at least later this fall. The good news is that there are plenty of other cereals to choose from that are a good source of fiber. The bad news is that because there is a shortage of Fiber One, we might also expect a coming shortage of alternatives.

Here are the best options to try right now:

All-Bran Original

Kellogg’s got lucky with the Fiber One shortage because they sell two of the best alternatives. Kellogg’s All-Bran Original cereal has 12 grams of fiber per ⅔ cup serving. This is significantly less than the 18 grams per serving of your beloved Fiber One Original, but consumers say that All-Bran Original looks and tastes similar to Fiber One.

All-Bran Original
via Kellogg's

All-Bran Bran Buds

Kellogg’s also offers All-Bran Bran Buds cereal if you can’t find the original All-Bran during the Fiber One shortage. All-Bran has 17 grams of fiber per ½ cup, which is actually more than Fiber One or the alternatives, but Bran Buds also have 12 grams of sugar per ½ cup compared to less than 1 gram of sugar in the same amount of Fiber One.

Kellogg's All-Bran Buds
via Kellogg's

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Nature’s Path Organic Smart Bran

Healthy cereal lovers will want to try products by Nature’s Path. The always-organic brand has several popular cereals, granolas and oatmeals to choose from. Nature's Path Organic Smart Bran cereal boasts 17 grams of fiber per ¾ cup (Fiber One delivers 17 grams in ⅔ cup), so this is a strong alternative if high fiber content is your goal during the Fiber One shortage.

Nature's Path Organic Smart Bran
via Nature's Path

 

Yes, there is a Fiber One shortage, but don’t despair. The cereal is not discontinued, and General Mills appears to be hard at work solving whatever supply issues are making it hard to find this beloved high-fiber staple. Though it’s hard to replace a cereal so packed with fiber and low in added sugar, there are several alternatives to tide you over in the meantime, not to mention many other delicious ways to increase your daily fiber intake. Use kale instead of romaine on your next salad. Beloved broccoli is one of the best sources of fiber too. Get your next grain bowl with quinoa instead of rice. Have a bean burrito. Put a slice of avocado on your whole-grain toast. 

Hopefully, by the time you’ve figured out a fiber fix that works for you, the shortage of Fiber One cereal will be over. 

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5 Comments
5 Comments
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Douglas Q.

Douglas

31 Oct 2023

The countless month FIBER ONE ORIGINAL CEREAL shortage has ended. I bought some today at Caraluzzis Grocery in Bethel CT with a best use date of Oct. 8, 2024.

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Peggy S.

Peggy

16 Oct 2023

Trader Joe’s High Fiber cereal 14.5 Oz is the best alternative I’ve found. It tastes the most like Fiber One and has a similar consistency.

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Glenn M.

Glenn

15 Oct 2023

In the discussion of the Fiber One Original Cereal shortage, there is no mention of its companion product, Fiber One Honey Clusters. While I have not located any of the original cereal in the markets, all of the markets that I have searched (Walmart, Ralph's, Von's ) have plenty of the Honey Clusters. General Mills seems to have allocated the ingredients-in-common to Honey Clusters at the expense of the original cereal. My guess is that the additional ingredients, including the honey and sugar, are cheaper than the ingredients-in-common. My guess is that General Mills manipulated the inventory, to increase their profit and that the unavailability of the original cereal was a deliberate act, not some shortage based on availability of raw materials. I believe it was market manipulation, not a market shortage.

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Glenn M.

19 Oct 2023

And "Honey Clusters" is full of sugar (like All-Bran and Bran Buds). Not an alternative for me.


Glenn M.

06 Nov 2023

So the Original cereal did return to Walmart in the last days of October (and sold at the normal price in our area ~$5/box). Our local Shoprite and Acme also got some boxes but re-priced at $8/box. Within days, Walmart was out of Original cereal again. But online Walmart allows scalpers (marketplace) to sell stuff and their site has Fiber One original cereal available (from gougers) for about $15/box. Their interruption of availability has totally destabilized the pricing -- probably better to just quit making the product than to make much less than demand. On the other hand, while it is bad for consumers, it is great for gougers.


Glenn M.

07 Nov 2023

I wholly agree. Supply/demand. scarcity breeds high profits. So General Mills likes keeping Fiber One scarce. Price is now to-the-skies. Scarcity a given. Other items, as well, are given to price-gouging since producers know buying will not let up when it comes to food.


Glenn M.

11 Jan 2024

Not to mention that the "honey clusters" have the texture and consistency of gravel, taste unknown. Based on availability at local outlets, availability is manipulated to induce transfer from traditional to "honey clusters". Not for this dude, I have just tried ordering traditional online, otherwise I will find a non-General Mills substitute.


Marc H.

Marc

15 Oct 2023

They’re now saying “ You can expect to see Fiber One back on shelves by the end of this year (or start of 2024)” What a joke.

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Marc H.

25 Oct 2023

Where did you hear that we will not see Fiber One again until the end of this year?


Ted B.

Ted

21 Sep 2023

Nature's Path Smart Bran does indeed cite 17 gm of fiber in a 3/4 cup serving. However they also manage to add 8 gm of sugar. Why did they decide that much added sugar was a good thing, I wonder?

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